Mr. Jonathan Star

Mr. Jonathan Star specializes in scenario planning, a technique that uses stories about the future to change the minds and actions of teams so that they are better prepared for tomorrow. He uses scenarios to help clients with contingency planning, strategy, innovation and vision-setting. He also conducts scenario training seminars, building the capabilities of teams so that they are able to apply scenario practice across their organizations. Jonathan learned the power of scenarios and future thinking at Global Business Network (GBN), a pioneering consulting and membership organization latterly owned by Monitor, a global strategy consulting firm. Between 2002 and 2012, he conducted over 60 scenario and strategy consulting projects for Monitor / GBN client organizations, dealing with issues as diverse as global climate change, Asian telecom markets, retail innovations, the future of work and classic car insurance. He designed and taught scenario training seminars, including leading and overseeing GBN’s flagship public course, Developing and Using Scenarios, one of the world’s premier scenario training programs. In 2013, he took his experience to Deloitte Consulting, where he continued to teach and practice scenarios and edited a future trends report Navigating the Next Wave of Globalization. Earlier in his career, Jonathan worked in public policy in the UK, as Director of Research at Scottish Enterprise. There he helped establish a Strategic Futures Team, an early example of an organization using trends research, foresight and scenarios to help influence policy and strategy. He also worked at London Business School, conducting research into business strategy and long-term corporate success. He holds degrees in Business Economics from the University of Nottingham and the University of Warwick in the UK.


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